Home/Gustaf Redin

About Gustaf Redin

This author has not yet filled in any details.
So far Gustaf Redin has created 33 blog entries.

Glamorous Influencer Showcase for Sephora

Next Printing chooses Re-board® to display new products from global beauty retailer Sephora to a select audience.

Premium beauty retailer Sephora joined with over 30 award-winning cosmetic brands to hold an exclusive media and influencer-only event.

Invite-only attendees were able to preview exciting upcoming products. The challenge was to produce creative designs and manage the installation of over 30 branded booths on a tight deadline. As Sephora needed to display 37 unique international brands that operate on different continents, the process of managing the design briefs naturally took longer than usual. This left a shorter production time.

The design process was intensely collaborative. Event management studio The Make Haus provided Re-board® Partner Next Printing with a framework of the style guide, reference images and the purpose of the displays.

For more than 5 years, Next Printing has had an internal industrial designer working with Reboard®. Therefore, they could offer an extremely effective and efficient solution. This designer came up with 3D renderings and solutions to bring the ideas to life. This allowed them to build stands to the brands’ unique requirements.

As Re-board® is lightweight, Next Printing were able to construct and clear up the stands in record time, saving time and money.

The client was thrilled with the result and the option to reuse assets at future events.

  • 37 different stands and booths
  • Set up by 6 people in under 8 hours
  • Taken down by 4 people in under 4 hours
  • 70% of assets reused for the next event
  • 30% recycled as paper

Next Printing was able to pull off this event within a tight turnaround time of less than 3 weeks. Both Sephora and The Make Haus were extremely happy with the outcome. Thanks to our printer partner’s creative use of Re-board®, Sephora was able to host their premium event within the required timeframe and budget.

More than 100 guests interacted with the impressive displays at Sydney’s Overseas Passenger Terminal, resulting in incredible media coverage. The project successfully challenged the traditional methods of building with MDF and timber, demonstrating what can be achieved with innovative, sustainable materials.

Other Case Studies

By |2019-10-10T14:17:51+02:002019-10-07|

CO2 reduction is the next environmental consumer revolution

Consumer perception of heavy materials and plastic has finally reached a tipping point. Years of campaigning have resulted in a widespread awareness of the strain that it put on the environment. In 2018, we saw this translate into a demand for change, which brands rushed to meet. From McDonald’s plastic straw ban to L’Oréal’s paper shampoo bottle, plastic-free initiatives hit the mainstream. Because of this surge in awareness, consumers were not only happy to pay more for these products, but actively looked for brands who could supply them.

With global carbon emissions reaching record highs, consumers are concerned about the permanent damage industry is inflicting. They are aware that high CO2 levels are accelerating global warming. Now they want businesses to be transparent about their carbon footprint. By offering products and services with a low CO2 impact, forward-thinking businesses can strengthen their brand positioning while helping the planet.

Materials vary drastically in their carbon footprint. Even through different methods of production and transportation, materials which have similar properties and uses can have drastically different environmental impact. And then, there is the product life to consider. By using materials that have a longer product life, re-usability and recyclability, companies can make sustainability gains and save money.

How can businesses identify sustainable materials?

  • Look for eco certificates from reputable organisations, like the FSC (Forest Stewardship Council) and the Carbon Trust Standard.

  • Choose materials that minimise CO2-heavy transport.

  • Use durable materials that can be reused and recycled.

Re-board® Technology is the manufacturer of Re-board®, the original innovative, sustainable rigid paperboard.
Based in Sweden, we work with our global print partners and distributors to offer impactful design solutions for display advertising, point of sale marketing and for exhibitions and fairs.

Re-board® Technology AB is certified sustainable by the Forestry Stewardship Council (FSC).

More from Insights

By |2019-10-07T21:26:14+02:002019-08-21|

Sustainable Retail Window Design for Vivienne Westwood

Brand production partner Raccoon produce award-winning design for Vivienne Westwood

Leading global fashion label Vivienne Westwood decided to bring its sustainable practices to its store installations for its Spring Season.With a history of green activism, the Vivienne Westwood brand is known for combining the latest in sustainable materials with innovative design. The logical next step was to apply this ethos to their retail design.

Working with Re-board® meant that Raccoon were perfectly placed to deliver a unified, on-brand installation across all the stores. Re-board® was used for the 3D structural display elements (plinths, props, curved walls, back walls and wall structures.)
The walls and floors were also transformed using Re-board®.

The completed installations looked stunning. They perfectly embodied the brand’s cutting-edge identity. The client praised the initiative and expertise involved in ensuring all materials were eco-friendly, without compromising on aesthetics or finish. It was also appreciated that at the end of the campaign, all materials could be reused or recycled.

Completing the project’s success, the campaign won the Bronze POPAI award for sustainability.

A more detailed version of this case study is available for Re-board® Certified Partners upon request.

Other Case Studies

By |2019-06-12T19:46:44+02:002019-06-12|

Strengthening our customer team

Recent News

Re-board® Technology is today very happy to announce that the team is growing with two new resources from beginning of May. It is a natural next step for our company as we continue to develop and want to improve our service level to our community as well as strenghten our offering.

New Business Development Director is Einar Ek, who some of you already know from his previous role at ESKO company (manufacturer of Kongsberg cutting tables, Arthios CAD software etc). Einar has worked internationally in business development in our industry for the past 10 years, and will be a valuable contribution to team and community from day one. He’ll join the Re-board management team as the commercial lead, and will also take take on various new projects.

We’re also bringing on for the first time in Re-board’s history an in-house design resource. Denise Spencer Antoft is a designer and graduate from Broby School of Construction and Design in Sweden. She’ll be our new point of contact for drawings, designs and printer/designer enquieries.

A warm welcome to both!

By |2019-05-07T08:34:43+02:002019-05-07|

Re-board Technology invests further for FESPA 2019

Recent News

Re-board Technology is increasing its presence for this years FESPA which takes place in Munch Germany 14-17 May. As previous years the company has gone all-in on making a spectacularly designed stand, and will this year too showcase successful projects and popular techniques for conversion of its Re-board® substrates.

On show too will be product news including fire-retardant products as well as the brand new Re-board® Premium Black and the full range of exclusive Re-board® accessories.

For press enquiries or more information please contact Gustaf Redin, or +46 11 4742200.

see more

By |2019-03-26T17:34:21+01:002019-03-25|

Re-board supports BRIS 2018

This year’s BRIS Idols: Nellie Berntsson, influencer och equestrian. Ludwig Kronstrand, singer in Hov1. Hamza Bougamza, pro fighter. Kosovare Asllani, footballer. Mahmoud Bitar, influencer. Irene Ekelund, athlete.

BRIS is a Swedish organisation set up to serve and protect the rights of children. One of the BRIS’ main initiatives is its annual idol campaign, which sees the organisation partner with a number of celebrities and influencers in order to extend its reach nationwide. The celebrities or ‘idols’ share their own personal stories about difficulties they experienced growing up with the aim of teaching children that even the most successful celebrities have at some point felt small or insignificant. Every year, over 100,000 idol cards are sent out to sixth grade students across Sweden over the course of several weeks. Over 2 million cards have been sent out across the campaign’s 20-year history.

After the success of their 2017 collaboration with BRIS on the idol campaign, Re-board® were asked to return once again this year to contribute to the main idol display in downtown Stockholm. This consisted of live-size displays of the idol cards which had been sent out to children.

How did Re-board come to be involved originally?

Re-board® were originally contacted by another BRIS sponsor, Canon, in 2017. Canon felt that the intimate, caring and quintessentially Swedish qualities of Re-board® made them the perfect fit to sponsor BRIS on their idol campaign. Re-board® frequently receive a large number of requests to collaborate with charities and organisations. However, what set BRIS apart from other groups was the way in which it fit with the Re-board® brand. With the project taking place in the form of a pop-up exhibition requiring simple transportation and setup, Re-board® were perfectly suited to help design and create the exhibit.

Anna Vorne, a communicator/editor for BRIS said: “We were looking for a new and eye-catching way of displaying our idol-campaign in the form of an exhibition. One of our major sponsors advised us to get in touch with Re-board®. The results have been amazing and the expo has been widely appreciated by those who come to visit it.”

After successfully collaborating with BRIS in 2017, Re-board® were once again asked to assist with the project this year.

From the 2017 campaign: Miriam Bryant, singer, IDOL card.

Quality & Ease of Execution

Combining the appearance of paper or card with the sturdiness of a stronger material, Re-board® was the ideal choice for a public display. The material could be used to accurately replicate the cards sent out to children only on a bigger scale, with enough durability to withstand the weather conditions of Stockholm in the autumn.

Re-board® worked with POD Stockholm to produce the prints for the exhibition. POD Project Manager Niklas Hultberg told us: “POD shares BRIS’ goal of improving children’s welfare, and we were grateful for the opportunity to contribute to their work in improving the everyday life of children.

“Supplying the BRIS campaign with Re-board® was an easy decision for us. The versatility of the material and ease of production and supply made it the perfect choice of material to use.” 

Anna Vorne was equally as enthusiastic about Re-board’s contribution to the 2018 exhibit. “Seeing our idol cards in a life-size format was a very cool experience for the children and young adults visiting the expo. The Re-board® material was perfect for the large cards and proved to be a very Instagram-friendly environment, with countless visitors posing next to the idols.”

BRIS also praised the physical qualities of Re-board. “As organisers, we also appreciated how light the material was to carry and assemble.”

Other Case Studies

By |2018-12-21T00:15:46+01:002018-12-12|

Re-board® goes Formula Racing

Re-Board® has earned a sterling reputation as a versatile and re-usable material for use at exhibitions and installations, capable of setting the right tone for any event. However, Clear River Racing presented an opportunity to put the durability of Re-Board® to the test – by using it to build crumple zones, known as impact attenuators, for the last 3 years.

We use Re-Board as it is a light-weight and a more environmentally friendly material than our other options.”

Formula Student

Formula Student is an event which sees teams from universities around the world attempt to design and put together one-seat formula cars from scratch and race against one another.

Clear River Racing is a Formula Student team put together by students at Karlstad University. The team is split into seven areas:

  • Chassis and body
  • Wheels, suspension and manoeuvring
  • Engine and drivetrain
  • Aerodynamics
  • Electronics
  • Finance and marketing

The overall aim of the project is to combine both theory and practice in an extra-curricular activity open to students from all academic fields.

Clear River Racing’s 2017/18 project saw the team take part in two races: Formula Student Germany and Formula Student Italy.

Re-Board® came to be involved in the project as the Clear River Racing technical team were looking for a material to use which was high in energy absorption and low in weight. These are important traits for impact attenuators to have, as they must be able to absorb the impact of a collision while still being light weight in order to increase performance on the racetrack.

”When we use a custom made impact attenuator, we must provide proof that it meets the required energy absorption levels specified by the rules of the competition. In order to do this, we must simulate a crash of the impact attenuator. We do this by mounting the Re-Board on a heavy sledge which moves downslope along a track and into a block of cement, all while filming the event with a super slow-motion camera. With the information in the video we can calculate the actual energy absorption of the Re-Board.”

Quality & Ease of Execution

The makeup of Re-Board® made it a perfect choice for constructing impact attenuators. While the material is light and easy to assemble, it also has a springy and shock-absorbent quality. If a crash should occur, the Re-Board® impact attenuators increase the time of the crash. This means that the force of the impact works over a longer time, which minimizes the risk of the driver getting hurt.

By using Re-Board®, Clear River Racing were able to construct and test their vehicle to a high enough standard that it passed the required inspection, sound and tilt tests in order to get on the track at both events. Re-Board® help the team perform at its best, thanks to Re-Board’s® light-weight composition, showcasing the product’s great material properties.

Clear River Racing have expressed their happiness with the quality of the product and service they received, with Re-Board® meeting all the technical specifications required of them. The team have already made contact with Re-Board® about collaborating once again on the 2019 project, perhaps the best possible indication of their satisfaction with the service.

Other Case Studies

By |2018-11-19T23:45:18+01:002018-11-19|