Next Printing chooses Re-board® to display new products from global beauty retailer Sephora to a select audience.
Premium beauty retailer Sephora joined with over 30 award-winning cosmetic brands to hold an exclusive media and influencer-only event.
Invite-only attendees were able to preview exciting upcoming products. The challenge was to produce creative designs and manage the installation of over 30 branded booths on a tight deadline. As Sephora needed to display 37 unique international brands that operate on different continents, the process of managing the design briefs naturally took longer than usual. This left a shorter production time.
The design process was intensely collaborative. Event management studio The Make Haus provided Re-board® Partner Next Printing with a framework of the style guide, reference images and the purpose of the displays.
For more than 5 years, Next Printing has had an internal industrial designer working with Reboard®. Therefore, they could offer an extremely effective and efficient solution. This designer came up with 3D renderings and solutions to bring the ideas to life. This allowed them to build stands to the brands’ unique requirements.
As Re-board® is lightweight, Next Printing were able to construct and clear up the stands in record time, saving time and money.
The client was thrilled with the result and the option to reuse assets at future events.
- 37 different stands and booths
- Set up by 6 people in under 8 hours
- Taken down by 4 people in under 4 hours
- 70% of assets reused for the next event
- 30% recycled as paper
Next Printing was able to pull off this event within a tight turnaround time of less than 3 weeks. Both Sephora and The Make Haus were extremely happy with the outcome. Thanks to our printer partner’s creative use of Re-board®, Sephora was able to host their premium event within the required timeframe and budget.
More than 100 guests interacted with the impressive displays at Sydney’s Overseas Passenger Terminal, resulting in incredible media coverage. The project successfully challenged the traditional methods of building with MDF and timber, demonstrating what can be achieved with innovative, sustainable materials.