Insights2018-09-07T15:25:10+02:00

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CO2 reduction is the next environmental consumer revolution


CO2 reduction is the next environmental consumer revolution

Consumer perception of heavy materials and plastic has finally reached a tipping point. Years of campaigning have resulted in a widespread awareness of the strain that it put on the environment. In 2018, we saw this translate into a demand for change, which brands rushed to meet. From McDonald’s […]

By |2019-08-21|Categories: Insights|

Delivering a Flat Pack Future: How Ikea Uses Sustainability to Drive Innovation


Delivering a Flat Pack Future: How Ikea Uses Sustainability to Drive Innovation

Ikea wants a big slice of the future. The furniture giant has positioned itself to expand into realms that even Ingvar Kamprad could not have predicted when he founded the company in 1943. Through its long tradition of simple, affordable design, Ikea has now built the […]

By |2018-10-15|Categories: Insights|

Are Lego’s Green Projects Building Blocks for a Sustainable Future?


Are Lego’s Green Projects Building Blocks for a Sustainable Future?

If you have ever stepped on a Lego brick, you know they’re virtually indestructible. For a product designed for children, that kind of durability is an undeniable advantage. But as the environmental impact of plastic pollution becomes clearer to consumers and manufacturers, Lego has begun to re-examine […]

By |2018-09-12|Categories: Insights|

Consumers Are Pushing Brands Towards Renewable Materials


Consumers Are Pushing Brands Towards Renewable Materials

Businesses are finding that consumers are no longer accepting the widespread use of non-renewable materials like single-use plastics. As environmental awareness grows among consumers, the search for sustainable alternatives is on. Forward-thinking organisations are finding that they can stand out among the […]

By |2018-09-11|Categories: Insights|